ATMC2025: 10th Advances in Tourism Marketing Conference- Resilient Futures & Creative Placemaking Department of Business Administration & Tourism Hellenic Mediterranean University, Heraklion, Crete Heraklion, Greece, September 24-26, 2025

Join us in celebrating the 10th ATMC Conference by analyzing the past and present to help build knowledge and understanding to make a resilient future possible. The Hellenic Mediterranean University, Crete-Greece, hosts this new edition by building on the success of the previous iconic conferences held in Turkey, Spain, the UK, Slovenia, Portugal, Finland, Morocco, Belgium, and France, respectively, since its first foundation in 2005. ATMC2025 aims to explore, among others, topics related to tourism and creative place-making from an international and marketing perspective by offering an opportunity to discover original works, consider new and innovative research avenues, and provoke passionate debates.  The COVID-19 pandemic and, in fact, all consecutive crises in the 21st century, from the 9/11 attacks to the most recent ones in the Middle East, bring continuous challenges to tourism and hospitality. Thus, learning from the past and understanding the present are necessary to co-create resilient futures efficiently. The academic community recognizes the importance of such aspects and dedicates increasingly more attention to a resilient future, as indicated by the emergence of new journals, the strengthened significance of extant relevant ones, and book publications (e.g., see Köchling, Seeler, Van Der Merwe, & Postma, 2023), project funding, etc. Practitioners and policymakers are equally expected to contribute to the sustainability of ventures by complying with international guidelines (e.g., the 17 Sustainable Development Goals by UNESCO). Creative placemaking is intertwined with such efforts to achieve resilience and sustainable development. Besides, as Richards (2020) summarizes, programming strategies are the cornerstone of linking (1) collective, relational creativity to improve quality of life with (2) meanings expressed through aspects such as storytelling, narrative, and curation combining people, events and localities and (3) networks linking space of people and space of flows to harness resources and culture (Sacco & Blessi, 2007). To stimulate dialogue on how tourism and creative development strategies can best serve sustainability goals and resilience when stimulated primarily by inclusive and endogenous processes, ATMC2025 offers an arena for academic scholars, researchers, and postgraduate students, as well as policymakers and practitioners, to come together, debate, and discuss resilience, the future, and creative placemaking. 

Submission Guidelines

Researchers will submit their work with an extended 2000-word abstract.

Qualifying papers (e.g., upon the advisory board's recommendation) will be invited for publication as an edited book due by an international publisher or invited for journal special issues. The selected papers of previous conferences have already appeared in a series of book proposals by Elsevier, Routledge, Goodfellows, Cambridge Scholars, and Emerald.

Abstracts should be written in Times New Roman 12, 1.5 spaced, limited to 2000 words max., and saved as a Word file. The delegates should submit an extended abstract structured following the IMRAD concept, containing at least the following:

• Title and name of the authors (with affiliation and contact details) on a separate page
• Title (try to stick to one of the sub-themes; additional sub-themes will be considered if they are in line with the main conference theme)
• Introduction: Describe the topic and its relation to the conference theme/subtheme.
• Contribution: Define the paper's objectives, your motivation for choosing the topic, and the theoretical background of your research. Evaluate the relevance of the main question regarding the current state of knowledge.
• Methods & materials: What is your research strategy, and what is the main research question (about the topic addressed in the paper)? List the main analytical methods to be used in the paper (methods for data sourcing, processing, and testing method).
• Results & Discussion: Describe the paper's main results (if possible, indicate your expected recommendations) and discuss them in light of existing literature.
• Conclusion
• Present a list of main sources/literature used.

If the contribution is a case study, explain the information available and the method of deriving conclusions. If the contribution has a theoretical narrative, explain the existing knowledge and the paper’s added value in comparison.

Each author is welcome to present up to two submissions. At least one author must register for the conference.

Submissions should be submitted by June 15^th, 2025.

Committees

Contact

If you want to learn more about the event, don't hesitate to contact the organizing committee at atmc2025@outlook.com.gr.