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Author
:
Guozheng Zhang
Publications
Research on the Influence Mechanism of Consumers' Purchase Intention in E-Commerce Live Broadcast Based on the Extended TAM Model
Guozheng Zhang
,
Li Peng
and
Fang Wang
EasyChair Preprint 7739
Keyphrases
cewebrity value
,
e-commerce live broadcast
,
perceived trust
,
perceived value
,
product value
.
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