E-commerce and the Gig Economy: Examining the Role of Freelancers in Digital Business

EasyChair Preprint 11670

Abstract

The intersection of e-commerce and the gig economy represents a dynamic and transformative force in the contemporary digital business landscape. This research paper delves into the intricate relationship between e-commerce platforms and freelancers, scrutinizing the evolving roles, opportunities, and challenges presented by the gig economy in the context of digital commerce. The study explores the various ways in which freelancers contribute to and participate in e-commerce, encompassing tasks such as product listings, content creation, digital marketing, and logistics. By exploring these dimensions, the paper aims to provide a holistic perspective on the gig economy's impact on both businesses and individual freelancers in the e-commerce domain.

Keyphrases: Digital Business, e-commerce, gig economy

@booklet{EasyChair:11670,
  author    = {Jane Smith and Adam Nick},
  title     = {E-commerce and the Gig Economy: Examining the Role of Freelancers in Digital Business},
  howpublished = {EasyChair Preprint 11670},
  year      = {EasyChair, 2024}}