Leveraging Digital Transformation for Competitive Advantage in the Face of Technological Disruption

EasyChair Preprint 14422

Abstract

In the era of rapid technological disruption, organizations face unprecedented challenges and opportunities in maintaining competitive advantage. This paper explores how leveraging digital transformation can serve as a strategic tool to navigate and thrive amidst technological upheavals. By integrating advanced digital technologies—such as artificial intelligence, machine learning, and big data analytics—into core business operations, firms can enhance their agility, optimize processes, and deliver superior customer experiences. The study examines case studies from various industries to illustrate successful digital transformation initiatives and identifies key factors that contribute to their effectiveness. Additionally, the paper discusses the role of leadership, culture, and continuous innovation in sustaining competitive advantage. Findings suggest that proactive and strategic digital transformation not only helps in mitigating risks associated with technological disruptions but also positions organizations to capitalize on emerging opportunities, thereby achieving long-term growth and resilience.

Keyphrases: Business Innovation, Data Analytics, market competition

@booklet{EasyChair:14422,
  author    = {Oluwaseun Abiade},
  title     = {Leveraging Digital Transformation for Competitive Advantage in the Face of Technological Disruption},
  howpublished = {EasyChair Preprint 14422},
  year      = {EasyChair, 2024}}