Integrating ERP and CRM Systems for Sustainable Business Practices: Leveraging AI for Enhanced Operational Efficiency

EasyChair Preprint 14074

Abstract

In the rapidly evolving business landscape, sustainability and operational efficiency have become paramount for long-term success. This paper explores the integration of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems as a strategic approach to foster sustainable business practices. By leveraging Artificial Intelligence (AI), organizations can enhance the synergy between ERP and CRM systems, resulting in optimized resource management, improved customer interactions, and reduced operational costs. AI-driven analytics provide deep insights into business processes, enabling data-driven decision-making and proactive strategy formulation. This integration not only streamlines workflows but also supports environmental sustainability by minimizing waste and optimizing resource utilization. Through case studies and real-world applications, the paper demonstrates how AI-enhanced ERP and CRM systems contribute to a more sustainable and efficient business model, ultimately leading to a competitive edge in the market. The findings underscore the transformative potential of AI in revolutionizing traditional business operations and promoting a sustainable future.

Keyphrases: Artificial Intelligence (AI), Customer Relationship Management (CRM), Enterprise Resource Planning (ERP)

@booklet{EasyChair:14074,
  author    = {Abill Robert},
  title     = {Integrating ERP and CRM Systems for Sustainable Business Practices: Leveraging AI for Enhanced Operational Efficiency},
  howpublished = {EasyChair Preprint 14074},
  year      = {EasyChair, 2024}}