Smart Advertisement Display Board Using Raspberry Pi

EasyChair Preprint 8432

Abstract

Today, advertisements are online so, the traditional advertisement display exhibits no feature which informs the user
intention. The owner just predicts the advertisement effectiveness based on the product selling. Therefore, there is a requirement to detect user attention and enables to record it instantly.The main idea of the project is to develop an embedded system to know how many visitors have looked into a particular Ad for a specified amount of time and keep a counter to determine how many people were interested in it and charge the organisation based on view counts instead of traditional way of charging based on number of days/months the ad was displayed. The ads here are those displayed on electronic displays in and around public places and public transports. The paper is to investigate the effect of targeted
advertisements in offline mode.

Keyphrases: AI and ML, Advertisement, Raspberry Pi, electronic display, user attention

@booklet{EasyChair:8432,
  author    = {K A Shashikumar and L S Shravani and Gnyaneshwari Adaki and S Ranjitha},
  title     = {Smart Advertisement Display Board Using Raspberry Pi},
  howpublished = {EasyChair Preprint 8432},
  year      = {EasyChair, 2022}}