Crafting Connections: Building Loyalty Through Online Banking Experiences

EasyChair Preprint 12315

Abstract

This paper delves into the key elements of user-centric design and its impact on shaping positive customer perceptions and long-term relationships with financial institutions. Drawing upon insights from user experience research and behavioral economics, this study examines how personalized interfaces, intuitive navigation, and proactive support mechanisms contribute to enhancing user satisfaction and fostering emotional connections with online banking platforms. By aligning design strategies with the evolving needs and preferences of customers, financial institutions can create compelling digital experiences that not only streamline transactions but also cultivate trust and loyalty. Furthermore, this paper highlights the importance of leveraging data analytics and customer feedback to continuously iterate and improve online banking interfaces, ensuring relevance and resonance with diverse user segments.

Keyphrases: Crafting, building, connections

@booklet{EasyChair:12315,
  author    = {Jane Smith and Julia Anderson},
  title     = {Crafting Connections: Building Loyalty Through Online Banking Experiences},
  howpublished = {EasyChair Preprint 12315},
  year      = {EasyChair, 2024}}