Study the Relationship Between Social Media Sentiments, Green Energy, and Corporate Finance Performances

EasyChair Preprint 15554

Abstract

The growth and development of technology have contributed to positive changes in business management and operations. Firms and companies have adopted green energy theory following the theory of planned behavior (TPB) The importance of green energy to the company is reducing operational costs and improving efficiency in their general performance. Social media sentiments promote market brands; hence, impacting operations of organizations and thus, have adverse effects on the net present value of the products. Due to the widespread use of social platforms, people can socialize and react to various followers' posts. Therefore, firms and marketing organizations have identified social media as the best advertisement platform to air their products. The theory of planned behavior (TPB) helps business people to predict the consumers' expectations and preferences hence, meeting their potential needs. Consumers seem to enjoy green energy due to the familiar usage of social media. Everyone has easy access to a smartphone or other technological devices. Due to firms' tendency to go green, consumers tend to like this motive because they can easily interact with sellers. The study of the relationship between social media emotions, green computing, and net price value was achieved through an experiment that involved 500 participants. The participants were collected from Linked in, Facebook, and Twitter accounts. They included men, women, and youth who provided the data following a guided questionnaire. The method of data collection used in this study was to fill in the prototype with the questionnaire given in the ordinary application. The questionnaire preparation will focus on the type of data required in the analysis.

Keyphrases: Corporate Financial Performance, Environmental Sustainability, Sentiment Analysis, Social Media Sentiments, Theory of Planned Behavior, green technology, positive net present value, relationship between social media sentiments, social media sentiment

@booklet{EasyChair:15554,
  author    = {Gourav Salotra and Feruz Akbarov},
  title     = {Study the Relationship Between Social Media Sentiments, Green Energy, and Corporate Finance Performances},
  howpublished = {EasyChair Preprint 15554},
  year      = {EasyChair, 2024}}