Assessing the Economic Benefits of E-Commerce Adoption for Small and Medium Enterprises (SMEs)

EasyChair Preprint 14229

Abstract

The rapid proliferation of e-commerce has wrought a profound transformation in the business landscape, with small and medium-sized enterprises (SMEs) being significant beneficiaries of this paradigm shift. As the global economy continues to grapple with the challenges of digitalization, SMEs are increasingly recognizing the imperative of adopting e-commerce strategies to remain competitive and sustainable.

This research endeavors to investigate the economic benefits accruing to SMEs from adopting e-commerce strategies, with a specific focus on key performance indicators such as revenue growth, market expansion, cost efficiency, and competitive advantage. Through a rigorous analysis of case studies, surveys, and financial data drawn from diverse industries, this study demonstrates how e-commerce platforms empower SMEs to access broader markets, rationalize operations, and reduce overhead costs.

The findings of this research unequivocally suggest that adopting e-commerce strategies yields significant economic benefits for SMEs, including increased sales, reduced operational costs, and enhanced market competitiveness. Specifically, the study reveals that SMEs that have adopted e-commerce strategies have experienced a significant increase in revenue growth, with some reporting an increase of up to 30% in online sales. Moreover, e-commerce adoption has enabled SMEs to expand their market reach, with many reporting an increase in international sales and exports.

Keyphrases: Business Strategy, Customer Reach, competitive advantage, cost efficiency, e-commerce platforms, sales performance, technology integration

@booklet{EasyChair:14229,
  author    = {Oluwaseun Abiade},
  title     = {Assessing the Economic Benefits of E-Commerce Adoption for Small and Medium Enterprises (SMEs)},
  howpublished = {EasyChair Preprint 14229},
  year      = {EasyChair, 2024}}